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http://www.wheelercentre.com/notes/live-the-lie-how-narrative-is-used-in-crowdfunding>
"The saturation of the internet with crowdfunding campaigns is forcing project
creators to resort to narrative tricks to lure in potential backers – and
we're falling for them. Oscar Schwartz scours the playbooks of digital
marketing gurus to explain why some crowdfunding campaigns fare better than
others."
Excellent article about the importance of narrative. Via Muse.
Share and enjoy,
*** Xanni ***
