Cthulhu Company Kickstarted Itself to Death, Then This Happened

Thu, 19 May 2016 16:21:23 +1000

Andrew Pam <xanni [at] glasswings.com.au>

Andrew Pam
<http://geekandsundry.com/cthulhu-company-kickstarted-itself-to-death-then-this-happened/>

"How does a half-million dollar Kickstarter fail? And why would another company
step in and spend six figures to raise it from the dead?"

Rescuing a mismanaged company for the love of it by paying outstanding debts to
creators - some decades owing (!) - out of their own pockets and ensuring
Kickstarter backers who had waited years all got their rewards.

Always include the costs of creating and shipping rewards when setting prices
for crowdfunding campaigns!

Via Brie Sheldon, Jürgen Hubert and Ralph H.

Share and enjoy,
                *** Xanni ***

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