http://www.themarysue.com/toy-store-commercial-yay/
"The holiday season is almost upon us—after we get all spooky for the
rest of the month—and that probably means we’ve got a lot of gendered
advertising coming our way, since we still live in a world of “boys'”
and “girls'” toy aisles. Before that all kicks off, then, why not watch
this UK commercial for Smyths Toys Superstores that tosses the gendered
marketing out the window and gives us a kid who wants to fly through
space and wear dresses?"
The toy store still has pink and blue aisles, but the ad is definitely a
good step forward.
Via
The Mary Sue and Kerry Amburgy-Dickson.
Share and enjoy,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://www.xanadu.com.au/ Chief Scientist, Xanadu
http://www.glasswings.com.au/ Partner, Glass Wings
http://www.sericyb.com.au/ Manager, Serious Cybernetics
