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https://www.realclearscience.com/articles/2019/03/15/why_climate_change_pundits_arent_convincing_anyone_110914.html>
"It’s a common approach to communicating risk issues, known as the
deficit model: Proceeding from the assumption that your audience lacks
facts — that is, that they have a deficit — all you need to do it give
them the facts, in clear and eloquent and dramatic enough terms, and you
can make them feel like you want them to feel, how they ought to feel,
how you feel. But research on the practice of risk communication has
found that this approach usually fails, and often backfires. The deficit
model may work fine in physics class, but it’s an ineffective way to try
to change people’s attitudes. That’s because it appeals to reason, and
reason is not what drives human behavior."
Via Antony Barry.
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://www.xanadu.com.au/ Chief Scientist, Xanadu
http://www.glasswings.com.au/ Partner, Glass Wings
http://www.sericyb.com.au/ Manager, Serious Cybernetics
