The Paywall Conundrum: Even Those Who Like Paying For News Don't Pay For Much News

Sat, 29 Jun 2019 07:10:00 +1000

Andrew Pam <xanni [at] glasswings.com.au>

Andrew Pam
<https://www.techdirt.com/articles/20190615/01285842407/paywall-conundrum-even-those-who-like-paying-news-dont-pay-much-news.shtml>

"For years, we've tended to mock newspaper paywalls -- not because we
don't want to see news publishers get paid (that would actually be
good!), but because it just doesn't seem like a really sustainable way
to build a news product for nearly every publication. In other words,
nearly all media paywalls are destined to fail -- often spectacularly --
because they can't generate nearly enough paying subscribers. There are
exceptions, but they are few and far between. Large general interest
news sites like the NY Times and the Washington Post seem to have
made it work. Small, narrowly focused sites can sometimes get by as well
-- if their content is unique and special enough. But most general
interest news sites are unlikely to be able to make it work -- and a new
study drives home that point. Even for people who like paying for news,
they tend to only pay for one news subscription. Really."

Cheers,
        *** Xanni ***
--
mailto:xanni@xanadu.net                   Andrew Pam
http://www.xanadu.com.au/                 Chief Scientist, Xanadu
http://www.glasswings.com.au/             Partner, Glass Wings
http://www.sericyb.com.au/                Manager, Serious Cybernetics

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