<
https://www.fastcompany.com/90501691/science-confirms-it-web-sites-really-do-all-look-the-same>
"Over the past few years, articles and blog posts have started to ask
some version of the same question: “Why are all websites starting to
look the same?”
These posts usually point out some common design elements, from large
images with superimposed text, to hamburger menus, which are those three
horizontal lines that, when clicked, reveal a list of page options to
choose from.
My colleagues Bardia Doosti, David Crandall, Norman Su and I were
studying the history of the web when we started to notice these posts
cropping up. None of the authors had done any sort of empirical study,
though. It was more of a hunch they had. So we decided to investigate
the claim to see if there was any truth to the notion that websites are
starting to look the same and, if so, explore why this has been
happening. We ran a series of data mining studies that scrutinized
nearly 200,000 images across 10,000 websites."
Via Muse, who wrote "I remember working at a temp job designing ads for
the Yellow Pages. Every plumber wanted a leaky tap. Every electrician
wanted a lightbulb. I would try to tell people that if they did anything
else, anything at all, they would stand out better…but no, they had
their heart set."
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://www.xanadu.com.au/ Chief Scientist, Xanadu
http://www.glasswings.com.au/ Partner, Glass Wings
http://www.sericyb.com.au/ Manager, Serious Cybernetics
