"Evidence suggests vaccine-hesitant groups are less likely to respond to
factual information particularly from “pro-vaccine” sources.
But they may respond more to personal stories about the effects of the virus.
In my area of research, we call these stories “cultural health narratives”.
Within the anti-vax movement, these narratives are often powerful stories of
people negatively affected by vaccinations, or what they believe are
vaccine-related side effects. These emotional accounts are very powerful
because we’re attracted to narratives and we live our lives through them.
We tell stories about our lives to ourselves, our friends and families through
conversations, photo diaries and social media. We consume other people’s
stories through novels, news, movies and so on."
*** Xanni ***
Chief Scientist, Xanadu
Partner, Glass Wings
Manager, Serious Cybernetics