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https://theconversation.com/love-it-or-hate-it-tiktok-is-changing-the-music-industry-171482>
"“Tik-a-Tok-a-Who?”, was Adele’s response to her management’s suggestion to
promote her music to younger audiences on Tiktok, the video-sharing platform
owned by Chinese company ByteDance.
“If everyone’s making music for the TikTok, who’s making music for my
generation?”, she asked.
Adele might resist, but the platform has nonetheless been popularising and
promoting her song Easy on me, with creators using it in almost one million
videos in the first month after its release, making it viral on the app alone.
That’s because creator culture on TikTok is changing the way hits are made, how
music is promoted, and how the world discovers music, even for those artists
who choose not to engage with it."
Share and enjoy,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
