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https://theconversation.com/sportswashing-how-mining-and-energy-companies-sponsor-your-favourite-sports-to-help-clean-up-their-image-173589>
"Fossil fuel and carbon-intensive industries have an image problem. As
awareness of their environmental impact grows, energy and mining companies in
particular are desperate to maintain control over spiralling levels of public
esteem.
For decades, greenwashing has been a go-to tactic for companies seeking to mask
their damaging effects on natural environments, and governments across the
world have begun to legislate against it.
Nevertheless, another more subtle practice remains in the marketing toolkit:
sportswashing. By sponsoring sporting teams or events, organisations harness
the positive impacts of sport to wash off negative associations with problems
such as environmental degradation and human rights abuses.
In Australia, mining and energy companies often partner with sporting
organisations from the grassroots to the elite level. As our research has
shown, sports sponsorship is a powerful way to channel the energy of sporting
“atmospheres” into brands, diverting attention from firms’ roles in furthering
climate change.
So as Australia clinches another Ashes series, let’s take a closer look at how
official partners such as Alinta Energy can benefit from sponsoring sporting
events."
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
