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https://theconversation.com/agricultural-productivity-sex-education-and-gender-equity-5-times-soap-operas-enabled-social-change-176566>
"A fancy term for how stories persuade us is through “narrative
transportation”.
People get transported through two main components: empathy with the
characters, and imagination of the plot.
Empathy is when people develop positive feelings toward a character and
identify with the character’s values and fate.
Imagination means people generate vivid images of the things a character
does, so they feel as though they are doing it themselves.
The more familiar people are with a story topic and the more they are able to
fantasise, the more narrative transportation increases and the more a story can
change them.
Soap operas, with their long and involved storytelling and large audience
reach, can be uniquely positioned to enable this narrative transportation. For
decades, educational content has intentionally been placed in soap operas to
spread ideas and bring about behavioural and social change.
Here are five notable examples of the persuasive power of soap operas."
Share and enjoy,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
