Fiji is officially ‘open for happiness’ – will that apply to its tourism workers too?

Sat, 21 May 2022 20:39:16 +1000

Andrew Pam <xanni [at] glasswings.com.au>

Andrew Pam
<https://theconversation.com/fiji-is-officially-open-for-happiness-will-that-apply-to-its-tourism-workers-too-181603>

"As daylight hours shorten and temperatures drop, and with borders reopening
across the Pacific, many will be tempted to escape pandemic fatigue by flying
somewhere warm and welcoming.

Fiji, in particular, has wasted no time mounting a major campaign targeting New
Zealand and Australian tourists. Fronted by celebrity Rebel Wilson, the ads
promise the island nation is “open for happiness”.

Fiji is now averaging around 1,200 tourist arrivals each day. With quarantine
requirements and other COVID restrictions recently removed, tourist numbers are
expected to exceed 400,000 by the end of this year.

This will bring millions of much-needed dollars into a tourist economy hit hard
by the pandemic. Many resorts have now re-opened, with around 50% of Fiji’s
120,000-strong tourism workforce having returned to work so far.

But behind the smiles and sunny marketing hype, how is Fiji really coping after
such a challenging COVID experience?"

Cheers,
       *** Xanni ***
--
mailto:xanni@xanadu.net               Andrew Pam
http://xanadu.com.au/                 Chief Scientist, Xanadu
https://glasswings.com.au/            Partner, Glass Wings
https://sericyb.com.au/               Manager, Serious Cybernetics

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