<
https://doctorow.medium.com/bottled-water-monopolist-admits-recycling-is-bullshit-105bbe9b3896>
"“Puffery” is a funny word! It’s the word that lawyers use when their clients
are accused of unlawful speech acts, such as fraud or libel. In that context,
“puffery” (or, even better, “mere puffery”) is a synonym for bullshit.
Recycling is puffery. Which is to say, recyling is bullshit.
Plastics recycling has its origins in a “puffery” campaign. In 1973, Exxon
researchers told the company that there was no feasible way to recycle
plastics, and that there likely never would be."
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics