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https://www.theguardian.com/science/2022/may/12/g-strings-in-the-mist-you-wouldnt-expect-jane-goodall-to-be-fronting-a-campaign-for-underwear>
"Underwear-clad models stand in a rainforest, surrounded by ferns. Sunlight
shines through the morning mist. “Humans,” intones renowned primatologist Dr
Jane Goodall. “What unusual animals we are.”
As the camera pans over a closeup shot of a male model’s boxer briefs, the
world’s foremost expert on chimpanzees says, “It’s a big job making our world a
better place, but getting started? Well, that’s as easy as changing your
underwear.”
This 30-second ad, for Australian underwear company Boody, is now airing.
Billboards from the campaign will soon be erected around Sydney and Melbourne.
“It’s interesting,” says Associate Prof Michal Carrington, a researcher in
ethical consumption at Melbourne University. “Because you wouldn’t expect Dame
Jane Goodall to be fronting a campaign for underwear.”"
Via Esther Schindler.
Share and enjoy,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
