California is in a water crisis, yet usage is way up. Officials are focused on the wrong problem, advocates say

Sat, 4 Jun 2022 19:03:54 +1000

Andrew Pam <xanni [at] glasswings.com.au>

Andrew Pam
<https://edition.cnn.com/2022/05/15/us/california-water-usage-increase-drought-climate/index.html>

"California is facing a crisis. Not only are its reservoirs already at
critically low levels due to unrelenting drought, residents and businesses
across the state are also using more water now than they have in seven years,
despite Gov. Gavin Newsom's efforts to encourage just the opposite.

Newsom has pleaded with residents and businesses to reduce their water
consumption by 15%. But in March, urban water usage was up by 19% compared to
March 2020, the year the current drought began. It was the highest March water
consumption since 2015, the State Water Resources Control Board reported
earlier this week.

Part of the problem is that the urgency of the crisis isn't breaking through to
Californians. The messaging around water conservation varies across different
authorities and jurisdictions, so people don't have a clear idea of what
applies to whom. And they certainly don't have a tangible grasp on how much a
15% reduction is with respect to their own usage.

Kelsey Hinton, the communications director of Community Water Center, a group
advocating for affordable access to clean water, said that urban communities —
which typically get water from the state's reservoirs — don't seem to
understand the severity of the drought in the way that rural communities do,
where water could literally stop flowing out of the tap the moment their
groundwater reserves are depleted."

Via Doug Senko, who wrote "If their water bills don’t inform them, what the fck
will?"

Cheers,
       *** Xanni ***
--
mailto:xanni@xanadu.net               Andrew Pam
http://xanadu.com.au/                 Chief Scientist, Xanadu
https://glasswings.com.au/            Partner, Glass Wings
https://sericyb.com.au/               Manager, Serious Cybernetics

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