<
https://theconversation.com/halseys-record-label-wont-release-a-new-song-until-it-goes-viral-on-tiktok-is-this-the-future-of-the-music-industry-183720>
"On Sunday, popular American singer songwriter Halsey shared a video on TikTok
with tinny music in the background, the on-screen text reading:
Basically I have a song that I love that I wanna release ASAP but my record
label won’t let me. I’ve been in this industry for 8 years and I’ve sold
over 165 million records. And my record company is saying that I can’t
release it unless they can fake a viral moment on TikTok. Everything is
marketing. And they are doing this to basically every artist these days. I
just wanna release music, man. And I deserve better tbh. I’m tired.
The 30-second video did what Halsey’s label wanted – though probably not how
they wanted. It gained over 8 million views in 24 hours and sparked massive
interest among fans, TikTok users and industry observers.
Comments on the video were divided between those expressing support for
Halsey’s predicament and indignation at the record label, and those who saw the
post as the actual marketing scheme the label wanted all along."
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
