Nonprofit Takes Aim At Fox News By Demystifying Ad Exchanges

Mon, 4 Jul 2022 07:35:24 +1000

Andrew Pam <xanni [at] glasswings.com.au>

Andrew Pam
<https://www.techdirt.com/2022/06/14/nonprofit-takes-aim-at-fox-news-by-demystifying-ad-exchanges/>

"Usually when people start whining about the propaganda dumpster fire that is
Fox News, several things predictably happen. First, somebody with no idea how
any of this works will yell out something about how the FCC should ban Fox from
doing this (which is unconstitutional), or restore the mythologized Fairness
Doctrine (which wouldn’t have applied to cable TV anyway).

That will generally be followed by a lot of First Amendment experts getting
healthy Twitter engagement for justly making fun of those people in a variety
of new and creative ways.

It’s at that point the conversation usually sputters. Rarely in this process
does anybody provide any meaningful, creative solutions about what to
actually do about Fox News. When I speak to media scholars and experts I’m
routinely amazed by how few creative solutions to the Fox News problem there
actually are floating about. It’s an entire, elaborate discourse primarily
focused on what’s not possible.

Still, every so often you do see people pop up that are actually trying to do…
something. Enter a nonprofit named CheckMyAds, which unveiled a new campaign
taking aim at Fox News online ad revenues by pressuring the ad exchanges that
routinely fund right wing extremism, COVID denialism, and other harmful
gibberish"

Cheers,
       *** Xanni ***
--
mailto:xanni@xanadu.net               Andrew Pam
http://xanadu.com.au/                 Chief Scientist, Xanadu
https://glasswings.com.au/            Partner, Glass Wings
https://sericyb.com.au/               Manager, Serious Cybernetics

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