<
https://theconversation.com/its-not-nostalgia-stranger-things-is-fuelling-a-pseudo-nostalgia-of-the-1980s-186389>
"The 1980s are back, and nowhere more so than in the nostalgia-filled season
four of
Stranger Things.
Kate Bush’s
Running up that Hill is the current number-one hit on Spotify.
Since
Stranger Things’ season finale, Metallica’s
Master of Puppets has
joined Bush at the top of the charts.
Mullets are making a comeback. Billy Hargrove (played by Perth’s Dacre
Montgomery) has been rocking the hairstyle, as have Miley Cyrus and Little
Mix’s Leigh-Anne Pinnock. The famed 1980s banana hair clip is back, as well as
the perm(anent wave) which Nancy (Natalia Dyer) and Karen Wheeler (Cara Buono)
sport this season.
A key feature of contemporary marketing is the development of products and
services that feature a new theme on an old idea. Called “retromarketing”, it
is the relaunch or revival of a product or service from a historical period,
which marketers usually update to ultramodern standards of functioning,
performance or taste.
Sure, nostalgia sells – but what retromarketers really try to induce are
feelings of “pseudo-nostalgia”.
We call it pseudo-nostalgia because younger consumers of these revived products
and services have never experienced the original. Generation Z will not have
been there, done that.
In fact, they are buying retrotastic products and services that sometimes have
little relation to 1980s reality whatsoever."
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
