New Zealand is introducing law to create a smokefree generation. Here are 6 reasons to support this policy

Sat, 20 Aug 2022 11:58:18 +1000

Andrew Pam <xanni [at] glasswings.com.au>

Andrew Pam
<https://theconversation.com/new-zealand-is-introducing-law-to-create-a-smokefree-generation-here-are-6-reasons-to-support-this-policy-186283>

"Imagine a society where tobacco does not kill nearly 5000 people every year in
New Zealand, and more than eight million worldwide.

The New Zealand government’s new legislation, which had its first reading in
parliament today, aims to create a smokefree nation by introducing a unique
measure to protect young people from the many harms smoking causes.

Smoking eventually kills two thirds of people who smoke long-term, which means
tobacco companies face a stark choice. They can either continue to recruit new
users or go out of the smoked-tobacco business. To date, they have chosen the
former option.

By positioning smoking as a sophisticated adult behaviour and designing
youth-oriented brands, tobacco companies have lured many thousands of young
people into a lifelong addiction that most came to regret.

Governments elsewhere have narrowed the pipeline of replacement smokers by
increasing the purchase age of tobacco, which is now an R21 product in some
jurisdictions.

But Aotearoa plans to adopt a different approach with the Smokefree
Environments and Regulated Products (Smoked Tobacco) Amendment Bill, which will
introduce a smokefree generation.

The bill proposes disallowing the sale of tobacco products to people born in
2009 or later. Over time, this measure would create a smokefree cohort – a
group of young people protected from smoking.

In combination with other proposed policies – reducing the nicotine content in
tobacco products and far fewer retail outlets selling tobacco – the smokefree
generation would see tobacco use virtually end.

But why move from extending age restrictions to creating a smokefree
generation? Here are six key reasons."

Cheers,
       *** Xanni ***
--
mailto:xanni@xanadu.net               Andrew Pam
http://xanadu.com.au/                 Chief Scientist, Xanadu
https://glasswings.com.au/            Partner, Glass Wings
https://sericyb.com.au/               Manager, Serious Cybernetics

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