<
https://theconversation.com/cigarette-advertising-aggressively-targets-kids-in-low-and-middle-income-countries-a-new-study-finds-186628>
"The world’s largest multinational tobacco companies are advertising cigarettes
to kids near playgrounds and schools in 42 majority low- and middle-income
countries. That’s the key finding of our recently published paper.
Through our on-the-ground data collection at 19,500 points of sale, we
identified tobacco industry advertising and promotions demonstrating four
common tactics. These include displaying cigarettes near snacks, sweets and
sugary drinks; placing cigarette advertisements near children’s eye level;
marketing flavored cigarettes through ads and/or product displays; and selling
single cigarette sticks.
We collected data on how cigarettes are marketed and sold within 250 meters, or
about 820 feet, of one or more schools and/or playgrounds in more than 100
cities around the globe. The locations included most capital cities and spanned
Africa, Asia, Central America, Europe, North America and South America.
Our findings correspond with similar research conducted in high-income
countries. Taken together, our research and that of others suggests that in the
absence of strong restrictions and enforcement, the tobacco industry is
employing similar marketing strategies all around the world with what we
believe is the specific intention to attract and addict children and youth."
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
