<
https://theconversation.com/how-dark-is-dark-advertising-we-audited-facebook-google-and-other-platforms-to-find-out-189310>
"Once upon a time, most advertisements were public. If we wanted to see what
advertisers were doing, we could easily find it – on TV, in newspapers and
magazines, and on billboards around the city.
This meant governments, civil society and citizens could keep advertisers in
check, especially when they advertised products that might be harmful – such as
alcohol, tobacco, gambling, pharmaceuticals, financial services or unhealthy
food.
However, the rise of online ads has led to a kind of “dark advertising”. Ads
are often only visible to their intended targets, they disappear moments after
they have been seen, and no one except the platforms knows how, when, where or
why the ads appear.
In a new study conducted for the Foundation for Alcohol Research and Education
(FARE), we audited the advertising transparency of seven major digital
platforms. The results were grim: none of the platforms are transparent enough
for the public to understand what advertising they publish, and how it is
targeted."
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
