https://reasonstobecheerful.world/car-free-commuting-company-incentives/
"Stephen O’Malley loves cycling so much that he not only rides his bike 10
miles to work, even in the depths of winter — he incentivizes his 163 employees
to do the same.
O’Malley, based in Manchester, UK, is the CEO of Civic Engineers, a civil
engineering firm that’s also a certified carbon-neutral company working towards
eliminating all of its emissions by 2030.
A big part of that effort is the company’s cycle-to-work scheme, which it
introduced in 2015 as part of a broader UK government initiative to get more
people out of cars. The program essentially allows employees to spread out the
cost of a new bike over 12 months, saving them up to 40 percent as the payments
come directly out of their salaries and aren’t taxed. It has been used by over
1.6 million commuters working for over 40,000 different employers since it was
rolled out by the UK government in 1999.
Civic Engineers’ efforts, which have seen around a fifth of its employees
across Glasgow, London and Leeds benefit from the cycle-to-work initiative, are
part of a wider trend. For much of modern motoring history, free employee
parking has come as a standard workplace perk — one that companies spend huge
sums of money to provide. This has largely held even as cities have gotten
increasingly serious about incentivizing people to drive less. Yet fees and
restrictions on workplace parking are among the most effective tools we have
for reducing car use. A recent study from the Lund University Centre for
Sustainable Studies identified such measures as having the potential to reduce
car commuting by up to 25 percent.
Now, as companies strive to reach self-imposed carbon reduction goals, and
workers themselves demand that their employers become more environmentally
minded, an array of corporate initiatives are taking shape to incentivize more
sustainable commutes, and make free employee parking a relic of the past."
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
