<
https://www.theguardian.com/world/2022/nov/02/china-bans-celebrities-lapsed-morals-endorsing-products>
"China has banned all celebrities from endorsing a range of products and banned
those with “lapsed morals” from endorsing anything, as part of an ongoing drive
to align society with “core socialist values”.
The regulations, announced by state regulators this week, bar Chinese
celebrities from publicly endorsing or advertising health, education and
financial commodities, including e-cigarettes and baby formula.
Regulators said the push was to ensure China’s society was “guided by Xi
Jinping thought on socialism with Chinese characteristics for a new era”,
referring to the sweeping ideology underpinning the rule of the Xi-led
Communist party.
“Celebrities should consciously practise socialist core values in their
advertising endorsement activities, and endorsement activities should conform
to social morals and traditional virtues,” the new regulations said.
It is the latest regulatory move in a crackdown on the entertainment industry,
in which celebrities have effectively been blacklisted over scandals and
interventions into online fandom."
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
