How a cat rescue worker created an internet splash with a 'CatVana' adoption campaign

Fri, 9 Jun 2023 14:24:50 +1000

Andrew Pam <xanni [at] glasswings.com.au>

Andrew Pam
https://www.npr.org/2023/05/19/1177065185/car-rescue-catvana-carvana-ads

'Carvana promoted itself as a new and innovative way to shop for a car. What if
you took that idea and made it work for adopting a pet?

Kayla Delcoure runs social media for Pippi's Place, a cat rescue in Atlanta.
She came up with a creative social post inspired by the online used-car
retailer to help find its felines new homes.

Those up for adoption include a "2014 Furrari" named Arlis (black exterior,
power napping) a "2015 Furcedes" called Buddy (custom grey saddle kit, seat
heater) and Cassie, a "2022 Meowzda" (custom multicolor exterior,
self-cleaning).'

Via Kenny Chaffin.

Cheers,
       *** Xanni ***
--
mailto:xanni@xanadu.net               Andrew Pam
http://xanadu.com.au/                 Chief Scientist, Xanadu
https://glasswings.com.au/            Partner, Glass Wings
https://sericyb.com.au/               Manager, Serious Cybernetics

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