<
https://theconversation.com/holograms-and-ai-can-bring-performers-back-from-the-dead-but-will-the-fans-keep-buying-it-202431>
"Fans can mourn the passing of music legends for years, the hits echoing long
after the original voice is silenced. Little wonder, then, that recent advances
in holographic technology and artificial intelligence have found a ready market
for performances from beyond the grave.
But this ability to resurrect deceased artists in spectral form raises
fascinating questions about the ethics, artistry and the economic implications
of these modern revival shows.
Since a holographic Tupac Shakur headlined at Coachella in 2012, there have
been similar tributes to Frank Zappa and Roy Orbison. Posthumous tours have
also been staged or proposed for Whitney Houston, Amy Winehouse and Ronnie
James Dio.
But it’s the holographic performance by a still-living act that stands as the
landmark case. ABBA, the Swedish pop sensation that ruled the charts during the
1970s and 1980s, launched their ABBA Voyage virtual reunion tour in 2021,
describing the holographic versions of themselves as “ABBAtars”.
Our recent study of the “tour” found a mixture of fan reactions, from some who
found it emotionally satisfying to others who questioned its authenticity. The
results suggest we need to know more about the enormous cultural implications
of these holographic experiences."
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
