Why Did Pixar Bury the Best Part of ‘Elemental?’

Wed, 19 Jul 2023 03:24:57 +1000

Andrew Pam <xanni [at] glasswings.com.au>

Andrew Pam
<https://www.themarysue.com/why-did-pixar-bury-the-best-part-of-elemental/>

"When I wrote about The Flash‘s box office numbers, I mentioned that Pixar’s
Elemental opened the same weekend and was also the subject of disappointed
discussion around it being a “flop.”

In discussing The Flash, I brought up the many ways in which studios could
take more responsibility for their perceived failures at the box office, rather
than blame the audience. Many of those applied to Elemental. Now, I see that
Elemental is an example of another film harmed by a recurring Hollywood sin:
marketing a movie wrong."

Cheers,
       *** Xanni ***
--
mailto:xanni@xanadu.net               Andrew Pam
http://xanadu.com.au/                 Chief Scientist, Xanadu
https://glasswings.com.au/            Partner, Glass Wings
https://sericyb.com.au/               Manager, Serious Cybernetics

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