New ‘clean girl’ and ‘old money’ aesthetics on TikTok make the same old link between hygiene and class

Tue, 1 Aug 2023 03:06:52 +1000

Andrew Pam <xanni [at] glasswings.com.au>

Andrew Pam
<https://theconversation.com/new-clean-girl-and-old-money-aesthetics-on-tiktok-make-the-same-old-link-between-hygiene-and-class-208566>

"On TikTok, “old money” and “clean girl” aesthetics are trending, with over
three and four billion views respectively. Content tagged #cleangirlaesthetic
and #oldmoneyaesthetic proliferates on the platform.

Clean girl and old money aesthetics are presented as aspirational trends
achieved through living the associated lifestyle – cultivated from the inside
out through diet, light exercise, skincare, hair care, nail care and practices
of personal hygiene.

Even scent and the way one organises and manages their time contribute, in
different ways, to clean girl and old money aesthetics.

These aesthetics are informed by a much larger history in which the performance
of hygiene was entangled with ideas of class and race."

Cheers,
       *** Xanni ***
--
mailto:xanni@xanadu.net               Andrew Pam
http://xanadu.com.au/                 Chief Scientist, Xanadu
https://glasswings.com.au/            Partner, Glass Wings
https://sericyb.com.au/               Manager, Serious Cybernetics

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