A rose in every cheek: 100 years of Vegemite, the wartime spread that became an Aussie icon

Sat, 5 Aug 2023 19:30:22 +1000

Andrew Pam <xanni [at] glasswings.com.au>

Andrew Pam

"There are roughly 22 million jars of Vegemite manufactured in the original
Melbourne factory every year. According to the Vegemite website, around 80% of
Australian households have a jar in the cupboard.

The cultural status of Vegemite is so enduring that, in 2022, the City of
Melbourne Council included the smell of the factory at 1 Vegemite Way,
Fishermans Bend, in a statement of heritage significance.

Vegemite first hit Australian supermarket shelves in 1923, but it took a while
to find its feet.

Indeed, the now classic spread may have failed into obscurity as “Parwill” if
not for a very clever advertising campaign in the second world war."

Share and enjoy,
               *** Xanni ***
mailto:xanni@xanadu.net               Andrew Pam
http://xanadu.com.au/                 Chief Scientist, Xanadu
https://glasswings.com.au/            Partner, Glass Wings
https://sericyb.com.au/               Manager, Serious Cybernetics

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