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https://theconversation.com/a-rose-in-every-cheek-100-years-of-vegemite-the-wartime-spread-that-became-an-aussie-icon-204917>
"There are roughly 22 million jars of Vegemite manufactured in the original
Melbourne factory every year. According to the Vegemite website, around 80% of
Australian households have a jar in the cupboard.
The cultural status of Vegemite is so enduring that, in 2022, the City of
Melbourne Council included the smell of the factory at 1 Vegemite Way,
Fishermans Bend, in a statement of heritage significance.
Vegemite first hit Australian supermarket shelves in 1923, but it took a while
to find its feet.
Indeed, the now classic spread may have failed into obscurity as “Parwill” if
not for a very clever advertising campaign in the second world war."
Share and enjoy,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
