What’s in a name? Quite a lot if it’s prosecco, parmesan or mozzarella

Tue, 8 Aug 2023 19:44:27 +1000

Andrew Pam <xanni [at] glasswings.com.au>

Andrew Pam
<https://theconversation.com/whats-in-a-name-quite-a-lot-if-its-prosecco-parmesan-or-mozzarella-209505>

"Prosecco might evoke warm summer evenings while prosciutto conjures scenes of
generous platters at a casual weekend lunch. But would “sparkling wine” or
“thinly sliced ham” have the same impact?

Australian producers would argue they wouldn’t. They are fighting a push by the
European Union to stop them from using these and other terms that indicate the
geographical origin of numerous cheeses, wines and other foodstuffs now widely
produced in Australia.

This stoush over using European names for locally made products has stalled
this week’s trade talks, with the EU refusing Australia better access to their
markets unless Australia agrees to rebrand its products.

Prime Minister Anthony Albanese said Australia was keen to conclude the trade
agreement but would not sign a deal that wasn’t in Australia’s interests. He is
strongly backed by the National Farmers’ Federation and food producers."

Cheers,
       *** Xanni ***
--
mailto:xanni@xanadu.net               Andrew Pam
http://xanadu.com.au/                 Chief Scientist, Xanadu
https://glasswings.com.au/            Partner, Glass Wings
https://sericyb.com.au/               Manager, Serious Cybernetics

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