Computer-written scripts and deepfake actors: what’s at the heart of the Hollywood strikes against generative AI

Fri, 25 Aug 2023 03:47:45 +1000

Andrew Pam <xanni [at] glasswings.com.au>

Andrew Pam
<https://theconversation.com/computer-written-scripts-and-deepfake-actors-whats-at-the-heart-of-the-hollywood-strikes-against-generative-ai-210191>

"For the first time in 60 years, the Writers Guild of America (WGA) and the
Screen Actors Guild (SAG) are simultaneously facing off against the Alliance of
Motion Picture and Television Producers.

The key points of contention? Working conditions, adequate pay, and the
increasing encroachment of artificial intelligence (AI) into their professions.

The use of AI in the film and television industry isn’t new. Many common
post-production techniques use AI technology in special effects, colour
grading, animation and video editing.

Not only was the Lord of the Rings trilogy a defining moment of the early
2000s, it also illuminated how AI could be used in film production. The Battle
of Helm’s Deep features computer-generated AI armies to create one of the most
memorable scenes in cinematic history.

But in the current strike, the specific concern is a subset of AI known as
generative AI. It is crucial that an equilibrium is reached between protections
for creative professionals, and the application of generative AI as a useful
tool."

Cheers,
       *** Xanni ***
--
mailto:xanni@xanadu.net               Andrew Pam
http://xanadu.com.au/                 Chief Scientist, Xanadu
https://glasswings.com.au/            Partner, Glass Wings
https://sericyb.com.au/               Manager, Serious Cybernetics

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