Zero alcohol doesn’t mean zero risk – how marketing and blurred lines can be drinking triggers

Tue, 24 Oct 2023 12:45:03 +1100

Andrew Pam <xanni [at] glasswings.com.au>

Andrew Pam
<https://theconversation.com/zero-alcohol-doesnt-mean-zero-risk-how-marketing-and-blurred-lines-can-be-drinking-triggers-210881>

"The availability and sales of “zero-alcohol” products have soared in recent
years. In Australia, these are products containing less than 0.5% alcohol by
volume, designed to mimic the flavour, appearance and packaging of alcoholic
drinks.

The market for these products is projected to continue growing at a faster rate
than alcoholic beverages.

This boom has been driven by production improvements that mean non-alcoholic
products taste similar to their alcoholic inspirations. There have also been
generational trends towards being more mindful of the amount of alcohol
consumed.

Zero-alcohol products do not cause the physical harms associated with alcohol.
But they are not without risk and may not be as healthy as they seem. Our new
research explains why."

Cheers,
       *** Xanni ***
--
mailto:xanni@xanadu.net               Andrew Pam
http://xanadu.com.au/                 Chief Scientist, Xanadu
https://glasswings.com.au/            Partner, Glass Wings
https://sericyb.com.au/               Manager, Serious Cybernetics

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