How did Taylor Swift get so popular? She never goes out of style

Tue, 24 Oct 2023 19:35:38 +1100

Andrew Pam <xanni [at] glasswings.com.au>

Andrew Pam
<https://theconversation.com/how-did-taylor-swift-get-so-popular-she-never-goes-out-of-style-213871>

"Last week, USA Today/Gannett posted a job ad for a Taylor Swift reporter,
seeking an experienced journalist and content creator to “capture the music and
cultural impact of Taylor Swift”.

It’s not the first time Swift has been the focus of professional and academic
work. In 2022, New York University’s Clive Davis Institute announced a course
focused on Swift, taught by Rolling Stone’s Brittany Spanos. They also gave
Swift an honorary doctorate in fine arts, as “one of the most prolific and
celebrated artists of her generation”.

Other universities around the world followed with their own dedicated courses,
including “The Psychology of Taylor Swift”, “The Taylor Swift Songbook” and
“Literature: Taylor’s Version”.

While musicians and celebrities have been the subject of our fascinations for
decades, it’s not often they receive such individualised attention. Swift’s
impressive career can be studied from multiple perspectives, including
marketing, fandom, business and songwriting, to name a few."

Share and enjoy,
               *** Xanni ***
--
mailto:xanni@xanadu.net               Andrew Pam
http://xanadu.com.au/                 Chief Scientist, Xanadu
https://glasswings.com.au/            Partner, Glass Wings
https://sericyb.com.au/               Manager, Serious Cybernetics

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