"More than a million gambling ads aired on free-to-air television and radio in
just 12 months, with the media watchdog estimating $238m was splashed on
campaigns to lure people into betting.
The findings came as the federal government considered whether to accept a
bipartisan parliamentary committee’s recommendation to ban all gambling
advertising from online bookmakers within three years, based on “powerful
evidence” of community harm.
The Australian Communications and Media Authority (Acma) commissioned the
audience analytics company Nielsen to survey all gambling advertisements on
radio, television and online platforms between May 2022 and April 2023.
The Nielsen study did not review gambling ads that aired on pay TV or
subscription streaming services, which means the total number of wagering ads
during the 12-month period was higher than 1m.
Nielsen found the clear majority of gambling ads were from online wagering
companies, which dominated spending on television, radio and online in an
increasingly competitive market."
*** Xanni ***
Chief Scientist, Xanadu
Partner, Glass Wings
Manager, Serious Cybernetics