"Here are two things that cannot simultaneously be true: a company is very
confident in the product it produces and that same company is very afraid of
public discussion of its product on social media. This is generally true of
pretty much every product in every category, but it gets a little more serious
when we’re talking about a two-and-a-half ton hunk of metal on wheels that has
to be retrofit for driving in a new country.
Which brings us to the introduction of the Toyota Tundra in Australia. The
automaker has decided to enter that particular market with the Tundra through
its Toyota Insider Program. The wrinkle in this is that Tundra’s are made
primarily in Texas for the American market and Australian streets are flipped.
The means that the trucks need to be converted from left-hand driving for the
steering wheel to right-hand. Toyota has partnered with a local automotive
company to do this conversion and will be piloting the program with a few
No big deal, right? Well, if Toyota were all that confident in its plans for
all of this, why is part of the Insider Program an agreement that you won’t
talk about your Tundra on social media, or talk about or provide the vehicle to
any local press?"
*** Xanni ***
Chief Scientist, Xanadu
Partner, Glass Wings
Manager, Serious Cybernetics