<
https://www.euronews.com/2024/01/17/meps-adopt-new-law-banning-greenwashing-and-misleading-product-information>
"The European Parliament on Wednesday gave the final green light to a new law
that will ban misleading environmental claims on products and improve
labelling.
Members voted overwhelmingly in favour of the directive which aims to protect
consumers from misleading marketing practices and help them make better
purchasing choices.
“To achieve this, a number of problematic marketing habits related to
greenwashing and the early obsolescence of goods will be added to the EU list
of banned commercial practices,” the parliament said in a statement.
This means that terms including “environmentally friendly”, “biodegradable”,
and “climate neutral” should no longer be used in advertising or on packaging
without concrete evidence.
When the new rules are introduced in member states, only sustainability labels
based on official certification schemes or established by public authorities
will be allowed in the EU.
In addition, the directive will ban claims that a product has a
“climate-neutral”, “reduced”, or “climate-positive” impact on the environment
because of CO2 emissions offsetting schemes.
The EU said that while investments by companies in climate protection projects
were welcome and could still be communicated, they could no longer fool people
into believing a product was “good because the company planted trees
somewhere”."
Via
Future Crunch:
<
https://futurecrunch.com/good-news-obamacare-ocean-conservation-ireland-pandas/>
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
