<
https://digiday.com/media/why-publishers-are-preparing-to-federate-their-sites/>
"At least two digital media companies are exploring the fediverse as a way to
take more control over their referral traffic and onsite audience engagement.
This comes at a time when walled gardens like Facebook and X are becoming less
reliable for driving readers to publishers’ sites.
The Verge and
404 Media are building out new functions that would allow
them to distribute posts on their sites and on federated platforms – like
Threads, Mastodon and Bluesky – at the same time. Replies to those posts on
those platforms become comments on their sites.
The fediverse allows users from different platforms and services to interact
with one another without creating individual accounts for each platform,
letting followers from one platform like and comment on a post on another
platform. In other words, it lets social media networks that are independent
from one another “talk” to each other.
But now publishers want in on the interoperability.
The Verge, Vox Media’s
tech news publication, and start-up tech site
404 Media are eager to federate
their sites — they’re just waiting on the tech to support that functionality to
become available to them.
“As an independent publisher, we are really excited about anything we can do to
reach readers directly without needing to rely on social media platforms owned
by massive tech companies who can take away access to our audience on a whim,”
Jason Koebler,
404 Media co-founder, said in an email.
It would be phase two of
The Verge’s website revamp. In September,
The
Verge redesigned its site with a new homepage feed called Storystream that
allows its editorial team to aggregate web content and add their own analysis
to those posts, mirroring a social media platform’s feed."
Via
Garbage Day: The power of an Instagram Story
http://https//www.garbageday.email/p/power-instagram-story
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
