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https://www.odditycentral.com/news/2-70-supermarket-wine-wins-gold-medal-at-international-wine-contest.html>
"The judges of the prestigious
Gilbert et Gaillard international wine
competition were duped into awarding this year’s gold medal to a €2.50 ($2.70)
supermarket wine they deemed “exceptional”.
Ever wonder how the average person chooses wine at a supermarket? Well, it
turns out that having one or more medals plastered on the bottle can increase
sales by up to 15 percent, so it’s no wonder that wineries take wine-tasting
competitions very seriously. But does winning such medals actually reflect the
quality of the wine, or are these contests simple money-making events that
charge winemakers hefty sums for participation and the chance to increase
sales? Eric Boschman, once named Belgium’s best sommelier, and the team at
On
n’est pas des pigeons, a Belgian consumer magazine and television program,
decided to find out by taking the worst supermarket wine they could find and
registering it in a prestigious wine competition."
Via Esther Schindler.
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
