<
https://theconversation.com/gen-z-supports-sustainability-and-fuels-ultra-fast-fashion-how-does-that-work-238874>
"Generation Z has been called “the sustainability generation”.
Born between 1997 and 2013, 58% of this consumer cohort seek to buy products
that are sourced sustainably. Australian Gen Zs say they are willing to pay
more for brands that have a positive impact on society.
Yet, at the same time, we have witnessed the meteoric rise of ultra-fast
fashion from online, direct-to-consumer retailers such as Shein, Temu and
Boohoo. Shein alone generated US$32.5 billion (A$48.3 billion) in revenue in
2024 – a 43% increase from 2022.
There are complexities surrounding Gen Z’s shopping habits and how these often
fail to align with their values.
On one hand, they covet a brand-new clothing item that is markedly more
affordable when purchased from an ultra-fast fashion brand. On the other hand,
they are aware of the environmental harms.
What explains this cognitive dissonance?"
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
