AI is creeping into the visual effects industry – and it could take the human touch out of film and TV

Tue, 5 Nov 2024 19:28:14 +1100

Andrew Pam <xanni [at] glasswings.com.au>

Andrew Pam
<https://theconversation.com/ai-is-creeping-into-the-visual-effects-industry-and-it-could-take-the-human-touch-out-of-film-and-tv-240112>

"From the mind-bending reality warps of Doctor Strange in the Multiverse of
Madness
 (2022) to the breathtaking alien vistas of Avatar: The Way of Water
(2022), visual effects have transported us to worlds beyond imagination. Yet
the future of visual effects (VFX) could hang in the balance as artificial
intelligence is subsumed into screen production processes.

Lionsgate’s recent partnership with AI startup Runway has sparked controversy
in the visual effects industry.

By allowing Runway to train AI on Lionsgate’s vast film and TV catalogue, the
collaboration promises increased efficiency and financial savings – but at what
cost?"

Cheers,
       *** Xanni ***
--
mailto:xanni@xanadu.net               Andrew Pam
http://xanadu.com.au/                 Chief Scientist, Xanadu
https://glasswings.com.au/            Partner, Glass Wings
https://sericyb.com.au/               Manager, Serious Cybernetics

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