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https://theconversation.com/farms-to-fame-how-chinas-rural-influencers-are-redefining-country-life-239540>
"In the quiet backwaters of Yunnan, Dong Meihua – though her followers know her
by the public alias Dianxi Xiaoge – has done something remarkable: She’s taken
the pastoral simplicity of rural China and made it irresistible to millions. In
her hands, a village kitchen becomes a stage, and the rhythms of farm life
become a story as compelling as any novel. She is one of many rural influencers
returning to their roots.
In a digital revolution turning established narratives on their head, China’s
countryside is emerging as an unlikely epicenter of viral content. Xiaoge is
one of thousands of influencers redefining through social media how the
countryside is perceived.
Upending preconceptions of rural China as a hinterland of poverty and
stagnation, this new breed of social media mavens is serving up a feast of
bucolic bliss to millions of urbanites. It is a narrative shift encouraged by
authorities; the Chinese government has given its blessing to influencers
promoting picturesque rural images. Doing so helps downplay urban-rural chasms
and stoke national pride. It also fits nicely with Beijing’s rural
revitalization strategy."
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
