Why The Rock beats politicians for trust and leadership – and what would-be rulers can learn

Fri, 8 Nov 2024 04:34:51 +1100

Andrew Pam <xanni [at] glasswings.com.au>

Andrew Pam
<https://theconversation.com/why-the-rock-beats-politicians-for-trust-and-leadership-and-what-would-be-rulers-can-learn-236987>

"Celebrities can have huge influence and reach enormous audiences. That’s why
Kamala Harris was happy to recently gain the endorsement of musician Taylor
Swift.

Due to their media attention and massive fan bases, some Hollywood stars and
musicians can appear more powerful than traditional politicians. And these
perceptions of influence may also translate into actual impact.

Indeed, some celebrities have taken up causes, using their fame to overtly push
for change (for instance, Bob Geldof and Princess Diana). Others endorse
politicians, or successfully run for office themselves (for instance, Arnold
Schwarzenegger and Ronald Reagan).

While it may seem like celebrities who pivot to politics are able to trade on
their pre-existing notoriety, few celebrities are well known beyond their fan
bases and many people would expect them to lack the gravitas of world leaders.

However, results of our recent exploratory study conducted in the UK shows that
at least one celebrity, Dwayne “The Rock” Johnson, stands out. He achieved
public recognition, leadership and trust ratings as high as the most well-known
politicians.

Indeed, our study found that The Rock’s recognition was on par with the Nobel
prize-winning, two-term US president Barack Obama. He was also considered more
trustworthy than many politicians."

Cheers,
       *** Xanni ***
--
mailto:xanni@xanadu.net               Andrew Pam
http://xanadu.com.au/                 Chief Scientist, Xanadu
https://glasswings.com.au/            Partner, Glass Wings
https://sericyb.com.au/               Manager, Serious Cybernetics

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