<
https://theconversation.com/work-or-play-the-rise-of-online-kidfluencers-is-raising-complex-legal-and-ethical-questions-241904>
"Videos of children opening boxes of toys and playing with them have become a
feature of online marketing – making stars out of children as young as two.
Twelve-year-old influencer Ryan Kaji, for example, earns US$30 million a year
on YouTube leading one of the most popular children’s channels. His empire was
built on toy unboxing.
An influencer (child or adult) with more than one million followers can earn
upwards of $20,000 for one sponsored post, while a person with under 100,000
followers on a social media platform may still earn as much as $4,000 for each
sponsored post.
But the rise of kidfluencers around the globe raises questions about the
blurred lines between play and labour, independence and control, privacy,
profit and online success.
Our research examines these questions. By analysing existing research to
clearly identify the challenges faced by child toy unboxers, we can guide
future researchers and governments to best support children who are living
parts of their lives online."
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
