All you have is your reputation. So why are some companies so keen to trash theirs?

Sun, 19 Jan 2025 13:39:41 +1100

Andrew Pam <xanni [at] glasswings.com.au>

Andrew Pam
<https://www.abc.net.au/news/2025-01-05/why-some-companies-keep-trashing-their-public-reputation/103978342>

'"What's the new guy like?"

Earlier this year, I was asked this question by about 10 people: friends,
contacts and people I've run into.

"Who?" I'd respond.

Each time, I'd be wondering how this person would have inside knowledge of
movements in our small-but-mighty ABC business unit, a crew so compact we fit
on the same Teams screen every morning and brace ourselves when school holidays
take one or two people out of the roster.

"The new guy! The chair, Kim Williams."

Oh — the penny drops.

That guy.

The ABC has more than 4,300 staff.

I live in a different state to the head office.

I've never met Mr Williams*.

But the way that power, impact and reputation are projected means a change of
leader, scandals and visible choices resonate far beyond the source.

Don't believe me?

Talk to someone from Rio Tinto, Qantas, PwC, Coles or Woolworths.'

Cheers,
       *** Xanni ***
--
mailto:xanni@xanadu.net               Andrew Pam
http://xanadu.com.au/                 Chief Scientist, Xanadu
https://glasswings.com.au/            Partner, Glass Wings
https://sericyb.com.au/               Manager, Serious Cybernetics

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