<
https://www.fastcompany.com/91182536/lego-plans-to-replace-oil-based-bricks-with-renewable-plastic-as-profits-soar>
"Lego is ditching fossil fuels for a more planet-friendly material.
This week, the toy maker announced it was eliminating the use of oil in its
bricks and replacing it with renewable materials and recycled plastic.
The company will do so by decreasing the percentage of oil in its bricks while
adding more certified renewable or recycled materials. Of course, the bricks
that make up Hagrid’s Hut, the
Wicked Set, and
Fortnite Battle Buses will
cost more to produce. The company says it will be paying up to 70% more for the
new material, a certified renewable resin. “This means a significant increase
in the cost of producing a Lego brick,” CEO Niels Christiansen told Reuters.
But that doesn’t mean Lego sets will cost more to buy. “With a family owner
committed to sustainability, it’s a privilege that we can pay extra for the raw
materials without having to charge customers extra,” Christiansen added."
Via Muse.
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
