MA Virtual Communications

Writing Unit with Dr. Katherine Phelps

Writing on a Web site.

• Interactive pathing structures for presenting content.

• The importance of including indexes and search tools on the site.

• Issues dealing with usability, and combining writing with other media.

• Authoring tools: making sure your pages do not break, and are easily maintainable.

Writing to draw people to a Web site.

• How people find you.

• How to get onto search engines and review sites.

• Understanding hit rates.

Customer Relations Writing

• Spam vs. mailing lists.

• System of e-mail contact.

• International forms.

Conferencing Writing

• Mailings lists and their moderation.

• Online discussion areas.

• IRC

• Talk Programs

• MUDs

Examples

Copyright © 2002 Dr. Katherine Phelps