Spam vs. mailing lists

Dr. Katherine Phelps

• What is spam (aka UCE and UBE)
• Problems with spam:
• Ignorability
• Negative publicity
• Spam blocking
• Spam list scams
• Mailing lists:
• On request
• High information to fluff ratio
• One way announcements, and/or two way discussions
• Positive customer publicity
• Easy and cheap
• Publicly Accessible Mailing Lists
• List Universe

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