K-pop: The rise of the virtual girl bands

Tue, 3 Jan 2023 12:54:37 +1100

Andrew Pam <xanni [at] glasswings.com.au>

Andrew Pam
https://www.bbc.com/news/world-asia-63827838

'Since releasing their debut single I'm Real in 2021, K-pop girl group
Eternity have racked up millions of views online.

They sing, dance and interact with their fans just like any other band.

In fact, there's mainly one big difference between them and any other pop group
you might know - all 11 members are virtual characters.

Non-humans, hyper-real avatars made with artificial intelligence.

"The business we are making with Eternity is a new business. I think it's a new
genre," says Park Jieun, the woman behind Eternity.

"The advantage of having virtual artists is that, while K-pop stars often
struggle with physical limitations, or even mental distress because they are
human beings, virtual artists can be free from these."'

Via Wayne Radinsky, who wrote "Yes, the K-pop industry is legendary for putting
its performers through the wringer."

Cheers,
       *** Xanni ***
--
mailto:xanni@xanadu.net               Andrew Pam
http://xanadu.com.au/                 Chief Scientist, Xanadu
https://glasswings.com.au/            Partner, Glass Wings
https://sericyb.com.au/               Manager, Serious Cybernetics

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