https://www.youtube.com/watch?v=A9avVhZrMOc
"Why do companies hate creativity? They might say they value innovative or
divergent thinking, but realistically, most businesses rely on repeatable,
formulaic results. Society also places an emphasis on convenience over
craftsmanship. As if it wasn't hard enough, creatives, designers, and artists
are their own worst enemy. So what can be done? Design and creative
professionals are some of the most celebrated and underappreciated people, all
at the same time. Our life would be far more boring without creative
masterpieces, but society totally takes our contribution for granted. Why is
that? On another note, why does society fear creative people so much? This
video hopes to uncover some of these deeper questions."
Via Wayne Radinsky, who wrote:
Why society hates creative people. Well, society doesn’t hate creative
people so much as ignore them. With the exception of a tiny percentage of
superstars, whose creativity is celebrated. Since there is no objective way
to evaluate creative works, people judge the quality of works by how much
money it makes, and how popular it is – how many people have heard about it.
In business, however, when businesses hire creative people for design work,
their highest priority is predictability/reducing risk. Many businesses
profess commitment to “innovation” but it’s not really true. Most truly
groundbreaking creative work is done by people with “nothing to lose” –
people who are “outsiders” relative to the “successful” people of their
field at the time. Ironically once these people become successful, they
often become less creative, resorting to incremental improvements to the
“winning formula” that they discovered.
In the “and what to do about it” part of the video, he (John Mauriello)
suggests techniques to help you focus on and continue to improve your
creative craft irrespective of whether any of your results make money or
not. Studies have shown that focusing on money actually reduces creativity.
It’s helpful for designers to have side projects where they can get feedback
from friends or other designers and not have the pressure of money or
popularity involved.
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
