Taking politics into account helps craft effective recycling message

Wed, 19 Jun 2013 12:06:33 +1000

Andrew Pam <xanni [at] glasswings.com.au>

Andrew Pam
"Everybody will be relatively environmentally friendly with the right message."

http://arstechnica.com/science/2013/05/taking-politics-into-account-helps-craft-effective-recycling-message/

It's wise to appeal to people's belief in themselves as good people, regardless
of ideology.  Hectoring them for being bad generally just makes them defensive.

Share and enjoy,
            *** Xanni ***

--
Andrew Pam
Partner, Glass Wings http://glasswings.com.au/

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