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The first question you need to ask to understand Authors Guild is
what is the predominant age of its members? Most of them are older
people who only understand the old model. Second, people in the US
are desperate to make money, any money, to get by. They would also
like to get by without being forced into slave labour. The new system
does not appear to offer much hope in the way of pay cheques.
Finally, the US is a country obsessed by status, fame, and fortune.
The old system clearly seems to offer that possibility, the new
system does not.