Ikea Built a Room in One of Its Stores to Look Like a Damaged Home in Syria

<http://www.adweek.com/adfreak/ikea-built-room-one-its-stores-look-damaged-home-syria-174472>

"Here's a fantastic use of in-store media by Ikea to bring the reality
of the Syrian crisis home to those enveloped in the comforts of the
West—indeed, those right in the middle of shopping for those very comforts."

A really effective fundraising idea.  Kudos.  Via Cara Evangelista.

Cheers,
        *** Xanni ***
--
mailto:xanni@xanadu.net                   Andrew Pam
http://www.xanadu.com.au/                 Chief Scientist, Xanadu
http://www.glasswings.com.au/             Partner, Glass Wings
http://www.sericyb.com.au/                Manager, Serious Cybernetics